ABOUT

Tailormade

Knowledge sharing

Fresh Fruit processing and Farming

Product Innovation and Trends

About Orana

The great taste experience

We have a heart beating for great taste, and we wish to share this with you.

Orana is a multinational company within the food & beverage industry. Born global, yet with strong roots in an apple orchard in the middle of the island of Funen in Denmark, where a very special lady once made a choice with a sincere and simple aim to create tasteful quality products from natural fruit and plant based raw materials. Now, more than 80 years later in a world in constant change and heading towards a future full of opportunities, we remain true to this ambition and continue to create great taste.

Taste is a lot more than the immediate pleasure of a tasteful product. Taste is social and forms an important part of cultures around the world. Taste inspires and taste has the ability to gather people in conversation, being it about the taste or something else.

With inspiration from the entire world, we create taste to inspire human beings around the world.

We seek to inspire and present product solutions that are fit for future demands for healthy quality products from sustainable food systems.
We call it:
“Quality by Nature – the sustainable way”

It is all about people

Orana holds a story about strong collaborations internally and through out the entire supply chain.

We cherish and we care for the relations, which make out the beating heart of Orana, and we engage in enhanced sustainable development for the well-being of people around the world. It is all about people and partnerships.
We continue strengthening our partnerships. We learn and we grow stronger as we engage in numerous markets and projects. Always on the search for new ways to inspire people around the World, for the choice of a healthier and more sustainable future

History

2024	India – Independent factory
2019	Kenya – Moonberg Organic Farms Ltd.
2019	Kenya – Orana Fresh Fruit Processing Company Ltd.
2018	Dubai – Orana DMCC. Sales Office
2018	Sri Lanka – Orana A/S Liaison Office
2016	Canada – Orana Canada Inc. Sales Office (closed in 2022)
2015	Dubai – Orana Ltd. Offshore Company
2014	Kenya – Orana Kenya Ltd. Sales Office
2013	Hong Kong – Osterberg Service and Trading Ltd. Sales Office
2012	India – Production via two co-production sites
2011	Egypt – International Fruit Production Ltd. Production
2007	Malaysia – Sales office and Purchasing office
2007	Egypt – Orana Egypt Ltd. Sales Office and Innovation Center
2005	India – Orana India Private Ltd. Sales office and Innovation Center
2003	Denmark – Danish Fruit Production A/S. Production
2002	Vietnam – Orana Vietnam Ltd. Sales office, Innovation Center and Production
1999	Orana A/S established as independent company (under Osterberg Service and Trading A/S) Denmark – Sales office and Innovation Center
1998	Osterberg Service and Trading A/S established
1984	Orana A/S established as an independent division of Rynkeby Foods for sales and development of Fruit Based Raw Materials for the industry

Vision, Mission and Values

Vision:

We want to inspire people around the world with great taste – for the choice of a healthier and more sustainable future

Mission:

We innovate and develop fruit- and plant based product solutions for the food and beverage industry

Values

We – Together we do!
We worship and protect the strong relations to our customers all over the world. Together, in partnerships, we create truly unique results. We share know-how, we learn together. We make each other stronger. Orana’s worldwide teams are united on a joint mission to create quality fruit- and plant based products together with our valued customers.

Explore – Stay curios!
We challenge local, existing taste preferences. We curiously explore new ideas and concepts. In a market in constant change, we are always on the watch for new market- and product trends as well as new business opportunities and collaborations that give us the possibility to share, learn and expand our skills.

Unique – Stay authentic!
We are proud of our unique history and the process we have undergone to reach our current position in the market. We honor every opportunity that we are given in unique collaborations and cherish to remain authentic, true to the values that have brought us to where we are today and always with a sincere and simple approach. That is our recipe to obtain truly unique results.

Tailormade

We curiously explore new ideas and concepts and challenge the local and existing taste preferences in the market. Always on a look out for new product trends and business opportunities to keep developing in close collaboration with our customers.
We aim to develop high quality, fruit and plant based tailormade solutions to international market of food producers by developing products fit to each market demand and customer preference. With product Innovation Centers situated in four different countries and different continents we are able to supply an extensive range of demand and requirement of our customers.

Fresh Fruit processing and Farming

Time changes but Orana has remained strong in its roots and has engaged in various fresh fruit processing projects over the years.
Now even expanded to involvement in farming of selected fruits.
We are currently establishing our very own banana farm in Kenya which is looking very positive as a collaboration with our local partners.

Product Innovation and Trends

ORANA trend circle – The great taste experience

In a world in constant change, with an increased need to improve health and secure sustainability for all beings of the world ecosystem, we are all facing new responsibilities and the need to make choices.
Orana explores and challenges taste preferences around the World. We innovate and develop taste experiences based on natural fruit- and plant based raw materials.
With Innovation Centers in four different countries on different continents, we have extensive knowledge of local taste preferences around the world..
Our product innovation is built on curiosity – for great taste and how to design and develop the most tasteful products, but also for the latest technologies and trends.
We keep a close eye on main market trends that we use as a compass and base for product innovation. Regardless of the new product innovations and reformulations that we make, we never compromise with great taste experience:

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Low sugar: Products with no sugar or less sugar added. Sweetened with natural alternative sweeteners.
Around the world, there is an increased focus on sugar reduction as part of a healthier lifestyle and specifically legal regulations. At Orana we have vast experience in creating products with low levels of sugar, as well as reformulating products to contain a lower level of sugar without compromising on taste or mouthfeel.

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Organic: Products composed with organic ingredients for the marketing of certified organic products.
Organic certified products remain one of the biggest quality marks for consumers around the world. Orana has explored and developed products for organic requirements for years and keep expanding the amount of products designed and developed for organic certification and marketing.

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Vegan: Products that meet the requirements for suitability for a vegan diet.
Products suitable for a vegan diet continue on the rise. With an increasing concern for both human and environmental health, the demand for products suitable for vegan certifications and marketing increase. Plant based products gaining particular attention.

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Functional and Practical: Products that meet the demand for food & beverage with a content of ingredients related to improvement of health and physical or mental performance enhancement. As well as products that make it more accessible and easy to consume the desired nutrition.
Based on a combination of health concerns and the urge to do smarter, the market for functional and practical products is expanding. The directions are many and vary in a span of products with more broad functionality and products with more target and specific functionality.

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Holistic health: Products that can be more or less targeted with a content of ingredients related to improvement of health and physical or mental performance enhancement for the better of the whole human. As well as products that embrace holistic health on another level including environmental concerns.
Holistic health is based on a better understanding of the wellbeing of the whole of the human being as well as, and in some cases even related to, the whole of the environment. The holistic approach to wellbeing is still more deeply rooted in some cultures than others but expanding around the world. Most importantly it’s a lifestyle that is not limited to food & beverage.

FRUIT BASED RAW MATERIALS
THE SUSTAINABLE WAY