On our R&D bench, matcha is moving from concept to product across categories we didn’t see coming five years ago.
Three things to watch in 2026
- The functional category’s quiet engine. Oat-matcha lattes, protein matchas and calm-focus shots, matcha is showing up wherever brands are selling sustained, crash-free energy.
- Mainstream in dairy. Strawberry-matcha yoghurts, white-chocolate layered creams and matcha-vanilla ice creams, earthy depth balancing rich and sweet across the premium dairy aisle.
- Pushing into florals. Lavender, honey, yuzu, jasmine, matcha is the green note in the floral-and-herbal drinks category that’s growing fastest in 2026.
Shade-grown, antioxidant-rich, and with L-theanine for calm focus, matcha is doing real work in formulation right now.